One embroidered word. Completely different meanings.

Consider the word "Hotwife" stitched into a pair of sheer panties. To one person it's a joke. To another, a private signal. To someone else it means nothing at all. The letters are identical. The story attached to them isn't. La Cortigiana makes custom embroidered lingerie in Italy. The interesting part of that work is how personal a small detail can be, even when it's deliberately understated. From the outside, it's just embroidery. The wearer gets to decide what it means. That's probably a better reason to personalise something than simply putting your name on it.